The team behind acclaimed Wollongong festivals Yours & Owls and Farmer & The Owl has launched a new sponsorship agency.
Led by Scarlett Black, who was previously an executive manager at Secret Sounds, Pop Sponsors will “develop and execute commercial partnerships and experiential activations for all assets under the Yours & Owls company banner”.
“A sponsorship division felt like the next natural step for the company, with our growing portfolio of assets it made sense to be able to service them all internally and integrate all of the opportunities for current and potential brand clients,” Yours & Owls co-founder Adam Smith said.
“We are beyond excited to welcome Scarlett, her broad experience and creative approach is the perfect fit for our team.”
Black added: “I am really excited to join the Yours and Owls family. I have been a long-time fan of the creative community and industry they have developed in Wollongong; I can’t wait to contribute to that.”
Pop Sponsors aims to take on external clients by the end of the year.
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