After leaving The Harbour Agency following an eight-year stint, Australian agent Daniel Sant has partnered up with NICHE Productions to launch brand new agency, Niche Talent Agency.
Sant has developed one of the most in-demand personal rosters which includes acts like Hellions, SAFIA and sleepmakeswaves, and will now partner up with NICHE which already boasts artists such as Thundamentals, Hiatus Kaiyote and REMI.
"The more [NICHE Productions' James Browning] and I spoke about this deal and the team at Niche, the more I realised how special this is," Sant said.
"I feel like we see so clearly how the touring industry should evolve and how to bring more, ground breaking opportunities to the artists on our roster.
"Niche is a brand which has such a strong reputation, especially with the overseas hip hop and electronic industries that James works so closely with, and I can't wait to be a part and contribute to the vision we both share for our artists and the live touring market."
Meanwhile, Browning said he is excited for Sant to join the NICHE team.
"I've always had a great respect for Daniel, his work ethic, and commitment to his artists," Browning said.
"I am really excited to have such esteemed artists join Niche and look forward to working together closely in the expansion of Niche's agency roster."
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