Sony Music Australia's Parade Management will join forces with Glenn Wheatley's Talentworks to create new joint venture Talentworks Parade, an ambitious new company that bridges the worlds of management, promotion, merchandising and more.
The joint enterprise's management aspirations extend beyond the world of music to include sportspeople and media identities, as well as talent discovery and development. The company will be headed by Wheatley as well as Parade/Sony Music's Wayne Ringrow and Ken Outch, and Parade's David Champion.
Their starting roster of music-based management clients includes a wealth of renowned Australian individuals, including John Farnham — with whom Wheatley has worked for several years — as well as Jessica Mauboy, Anthony Callea, Dami Im, Justice Crew and more.
Additional activities will include tour promotion, corporate performances and other event appearances, as well as developing merchandise and other commercial opportunities for its artists and celebrities.
"We are delighted to join forces through Talentworks Parade with Glenn," Sony Music Entertainment ANZ chairman and chief executive Denis Handlin said in a statement. "He is a real ideas man and is a leader in the management community in building artists’ careers, such as the legendary John Farnham.
"Parade Management has a brilliant roster of artists which continually feature on the ARIA charts and tour extensively. Both Parade and Talentworks share the passion and focus for building long-term artist careers. The combining of our expertise will add substantially to the opportunities for Australian artists."
Echoed Wheatley: "I am very proud to be able to bring our two companies together. Talentworks has had a long history of artist management and concert promotion in the music industry in Australia.
"Sony and Parade Management need no introduction. They represent everything that is music in Australia. I look forward to working with Denis Handlin and his team."
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