Australia's largest independent ticketing company Oztix and Australia's leading youth media company The Music today announced that they will partner across content, advertising and EDM's in 2016.
The agreement will see The Music provide content including news, interviews and reviews to the Oztix online platforms alongside jointly produced newsletters to a 1.3m subscriber base on a weekly basis. For the first time the Oztix website will make available advertising inventory to brands and external clients with sales to be handled The Music's sales team.
Marketing Director for The Music Leigh Treweek said, "Oztix as a brand is similar to The Music fiercely independent and huge supporters of the Australian music scene. This agreement will further provide opportunities for brands and advertisers to tap into the music loving public."
Oztix Co-founder Brian Chladil said, "As Oztix has grown in traffic we knew we needed to be more than an e-commerce site. The partnership with The Music will enhance our users' experience and directly benefit venues and events ticketing with Oztix."
The Music's Managing Director Craig Treweek said, "The Music's aim is to continually increase its audience and providing content to the Oztix site achieves this goal. It was logical for us then to also represent Oztix to advertisers."
The partnership means that brands will now have the opportunity to access the Oztix customer base for the first time. Oztix Commercial Director Seth Clancy said, "Oztix has incredible insights into the ticket buying public and working with The Music we will be able to offer increased reach into the all important 17-35 demographic."
The Facts
• Oztix will carry content from The Music on Oztix.com.au including music news, interviews and reviews.
• The Music will represent Oztix for all advertising sales on the Oztix site.
• Oztix and The Music will produce national and state based weekly newsletters using their combined databases reaching 1.3m subscribers.
The agreement will see The Music provide content including news, interviews and reviews to the Oztix online platforms alongside jointly produced newsletters to a 1.3m subscriber base on a weekly basis. For the first time the Oztix website will make available advertising inventory to brands and external clients with sales to be handled The Music's sales team.
Marketing Director for The Music Leigh Treweek said, "Oztix as a brand is similar to The Music fiercely independent and huge supporters of the Australian music scene. This agreement will further provide opportunities for brands and advertisers to tap into the music loving public."
Oztix Co-founder Brian Chladil said, "As Oztix has grown in traffic we knew we needed to be more than an e-commerce site. The partnership with The Music will enhance our users' experience and directly benefit venues and events ticketing with Oztix."
The Music's Managing Director Craig Treweek said, "The Music's aim is to continually increase its audience and providing content to the Oztix site achieves this goal. It was logical for us then to also represent Oztix to advertisers."
The partnership means that brands will now have the opportunity to access the Oztix customer base for the first time. Oztix Commercial Director Seth Clancy said, "Oztix has incredible insights into the ticket buying public and working with The Music we will be able to offer increased reach into the all important 17-35 demographic."
The Facts
• Oztix will carry content from The Music on Oztix.com.au including music news, interviews and reviews.
• The Music will represent Oztix for all advertising sales on the Oztix site.
• Oztix and The Music will produce national and state based weekly newsletters using their combined databases reaching 1.3m subscribers.
Comments